Berndt Group Expands Internet Marketing Services, Adds Former Advertising.com Product Manager Kara Kemahli to Staff
May 8, 2006
BALTIMORE, MD—The Berndt Group, www.berndtgroup.net, a Baltimore, Maryland-based full service interactive agency, has made significant changes to launch new, improved consulting services in the area of Internet Marketing.
The new services cover the following areas:
- Search Engine Optimization (SEO)
- Email Campaign Management
- Online Advertising
- Customer Behavior Analytics
- Usability Testing
Internet marketing is the catch-all term for the wide variety of services that are necessary to drive traffic to a web site and make the best use of what traffic arrives, focusing on lead generation, conversion, and community building around web sites. These services supplement traditional Web development skills and are an ever-growing area in the Internet marketing, involving arcane and specialized skills.
 |
| Kara Kemahli joins TBG |
A substantial expansion on previous offerings by the firm in these areas, the new services are being used by clients as diverse as The Social Security Administration, Mercy Hospital, The Shelter Group’s BrightView Senior Living, and U.S. Immigration. The new services combine current industry best-practices and technology with The Berndt Group’s highly proven ability to create brand-building, high-usability, high-profile web sites.
In support of this effort, and as part of a general expansion of the company, The Berndt Group has hired Kara Kemahli as an addition to the consulting branch of the company. Kara has over eight years of experience managing high-end Internet Marketing strategies. She was recently employed as a senior Product Manager at Advertising.Com, where she was responsible for the profit and loss of the affiliate product line which included email, Web select, and co-registration networks. She also worked closely with the marketing department to define the go-to-market strategy which involved understanding product positioning, key benefits, and target customers.
Previous to that, she was a Senior Project Manager in New York for Luminant Worldwide where she was the primary account executive for Sony, M&M/Mars, and DeBeers Diamonds.
“We are very glad to have Kara join our team,” says Berndt Group Vice President Michelle Géczy. “For some time, we’ve been adding to our skills in these areas, but the hire of Kara and the expert level industry knowledge she brings is invaluable to some of the major projects we have in this area, and to the development of new business.”
About The Berndt Group
The Berndt Group has been a leading Web design, development and brand communications firm since 1991. The firm provides an integrated set of creative services, including strategic consulting, brand and application development, software implementation, web site design, and internet marketing. Based in Baltimore, MD, the firm services a diverse international and regional base of over fifty active clients, including: The National Aquarium, Johns Hopkins Institutions, SafeNet, Inc., Raytheon, U.S. Immigration, The Federal Aviation Administration, The U.S. Forest Service, The Abell Foundation, and many others. For more information, visit www.berndtgroup.net.
Media Contact
Inquiries? Please contact:
Michelle Géczy
Vice President
phone: 410.889.5854 x 12
email: michelle.geczy@berndtgroup.net
