Customer Relations Management (CRM)

Web technology provides unparalleled possibilities for tracking and enabling the relationship between a casual or directed Web visit, a one-time sale, and a long term relationship with a customer. Powerful reporting and workflow tools can help an organization develop a much better understanding of how their sales process works, and get the most out of any interaction with a customer.

To take advantage of this power, however, an organization needs to understand and implement the appropriate technical systems. The Berndt Group excels at streamlining online customer relations management processes and implementing custom and third party solutions that really work.

Our practice in this area includes:

• Multi-channel lead generation
• Customer history tracking
• Automatic alerts and workflow
• Email lead generation
• Web customer analytics
• Business intelligence platform consulting